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CV Optimization Guide

Everything you need to know about ATS-friendly CVs and when to use them vs human-friendly formats

August 2025
8 min read
ATS Optimization

Why CV Optimization Matters

In today's competitive job market, your CV is often the first impression you make. But here's the catch - it might not even reach human eyes if it doesn't pass through Applicant Tracking Systems (ATS) first.

ATS Screening

75% of CVs are rejected by ATS before reaching human recruiters due to poor formatting or missing keywords.

Human Review

Only 25% of CVs make it to human recruiters, where visual appeal and storytelling matter most.

ATS-Friendly vs Human-Friendly: When to Use Each

ATS-Friendly CV

Large corporations with high application volumes
Online job applications
Government positions
Tech companies using automated screening

Human-Friendly CV

Creative industries (design, marketing, media)
Small to medium companies
Networking events and referrals
Executive and senior positions

Characteristics of ATS-Optimized CVs

✅ What ATS Systems Love

Simple Formatting

Standard fonts, clear headings, no graphics or tables

Keyword Optimization

Industry-specific terms and job-relevant keywords

Standard Sections

Contact Info, Experience, Education, Skills

Quantified Achievements

Numbers, percentages, and measurable results

❌ Common ATS Mistakes

Complex Layouts

Columns, tables, and creative designs confuse ATS

Images and Graphics

Logos, charts, and photos are invisible to ATS

Unusual File Formats

PDFs with images or non-standard fonts

Missing Keywords

Not using job posting terminology

The CV Journey: From Application to Interview

Your CV

Submitted online

ATS Screening

75% rejected here

Human Review

25% reach here

Interview

Final selection

Ready to Optimize Your CV?

Don't let your CV get lost in the ATS. Get professional optimization that gets you noticed.